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DIGITAL MARKETING

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    Best Digital Marketing Training in Pune at Aundh | Kharadi

    “ADVANCED DIGITAL MARKETING PRACTICAL TRAINING”

    Course Content

    Module 1 — INTRODUCTION TO DIGITAL MARKETING (BASICS OF DIGITAL MARKETING)

    • 1 What is Digital Marketing?
    • 2 Evolution of Digital Media
    • 3 Digital Marketing Ecosystem
    • 4 Digital Marketing Process
    • 5 Scope of Digital Marketing
    • 6 Digital Marketing Vs Traditional Marketing
    • 7 Web ecosystem, website, domain, sub domain
    • 8 HTML, Word press, CMS.

    Module 2 — BUSINESS ANALYSIS FOR ONLINE MARKETING

    • 1 Business
    • 2 Products / Services
    • 3 Target Customer Profiling , location
    • 4 USP
    • 5 Competition
    • 6 Marketing Objectives & Budgets

    Module 3 — WEBSITE MANAGEMENT (UI) –   ON PAGE OPTIMIZATION – PART OF SEO

    (SEO FRIENDLY WEBSITE CREATION)

    • 1 Domain Management
    • 2 Web Hosting Management
    • 3 Website Index
    • 4 Concept / Positioning
    • 5 Navigation, Layouts, color scheme, fonts
    • 6 Call to action
    • 7 Keywords Research from Google Keyword planner
    • 8 Creating Mobile Friendly Website
    • 9 Meta tags — Descriptions, Keywords, Robots, Author, Country
    • 10 Image naming – Image descriptions ALT tag creation
    • 11 Redirection Tags, Heading tags ( H1 to H6)
    • 12 Anchor Text , link title
    • 13 Content writing, SEO friendly content writing
    • 14 Alexa

    Module 4 — SEO (SEARCH ENGINE OPTIMIZATION) – OFF PAGE OPTIMIZATION

    • 1 What is organic search?
    • 2 What is Google Page rank and how to increase it
    • 3 What is Back linking, Importance of back linking
    • 4 Directory submissions, forum submission
    • 5 Business Listing, Search Engine Submission
    • 6 Portal Submission, Article submission
    • 7 Press Release submission, Blog posting
    • 8 Social Networking, social bookmarking
    • 9 Increasing website visit through  blogging, Social Media
    • 10 Comment writing, Discussion in Forum

    Module 5 — GOOGLE ALGORITHAMS

    • 1 Google algorithm
    • 2 Algorithm updates
    • 3 When Google penalize the website
    • 4 Google Hummingbird Algorithm
    • 5 Google Panda Algorithm
    • 6 Google Penguin Algorithm
    • 7 Google EMD Updates

    Module 6 — BLOGGING TO GET MORE WEBSITE VISIT & BACK LINKS

    • 1 Blogging Objectives
    • 2 Deciding Topic of Blogging
    • 3 Selecting the Right Platform
    • 4 Designing Blog
    • 5 Getting Most out of Blog

    Module 7 — GOOGLE AD-WORDS & DISPLAY ADS (PPC)

    • 1 Google Ad words Concept
    • 2 Pay Per Click Overview (PPC)
    • 3 Devising PPC Strategy
    • 4 Google Ad-word account Set Up
    • 5 Landing Page—UI / UX , Call to Action
    • 6 Ad Writing Techniques
    • 7 Setting Billing Preferences
    • 8 Setting Up Campaign
    • 9 Managing Different Campaign
    • 10 Creating Ad Groups
    • 11 Ad writing skill
    • 12 Finalizing key words — Keywords, Negative keywords
    • 13 Bid Management—CPA Bidding , Position Preference
    • 14 Optimizing Quality Score
    • 15 Click Through Rate (CTR)
    • 16 Remarketing
    • 17 Display & Video Formats
    • 18 PPC Vs Google Analytics
    • 19 Reporting system
    • 20 Measuring ROI

    Module 8 – GOOGLE ANALYTICS & WEBMASTER 

    • 1 Four Basic Components of Google Analytics Collection, Processing, Configuration & Reporting
    • 2 Data Type: Dimensions Vs Metrics
    • 3 Visitors, Visit, Page views, Events, Time bases Metrics, Bounce rate, Event Tracking
    • 4 Tagging with your site with Google Analytics code, setting up Google analytics account
    • 5 Filtering reports for your Business, Different Traffic, Conversion and User Engagement
    • 6 Reports for Next Strategy
    • 7 Other analytics – face book Analytics, You tube analytics, Twitter analytics.

     Module 9 — SOCIAL MEDIA MARKETING (SOCIAL MEDIA OPTIMIZATION)

    • 1 What is social Media & its impact on business
    • 2 Face Book — Building & Managing Fan base, Promotional Strategy
    • 3 Facebook Marketing
    • 4 Types of Facebook ads, Facebook ads Vs Google Ad words
    • 5 Leveraging LinkedIn’s Professional Network
    • 6 How to use LinkedIn for lead generation for B to B Business
    • 7 Twitter, Instagram as a Marketing tool
    • 8 YouTube Marketing
    • 9 Slide share, Flicker, Google+, other social media platform
    • 10 Real world to online socializing

    Module 10 — EMAIL MARKETING & MOBILE MARKETING

    • 1 Email Marketing Tool / Email marketing software
    • 2 Creating Account for Email Marketing
    • 3 Email Lists / data
    • 4 Email Content – Relevance, Timing, Incentive, Creative, attributes
    • 5 Designing Emailers, Email template model
    • 6 Rolling Out Emailers
    • 7 Finding Subscribers to Emailers
    • 8 Viral emails, third party email newsletter
    • 9 Setting up account for Bulk SMS
    • 10 Naming the Campaign & SMS
    • 11 SMS Content
    • 12 WhatsApp Marketing

    Module 11 — AFFILIATE MARKETING

    • 1 Introduction to affiliate marketing
    • 2 Models of affiliate marketing
    • 3 How to generate and convert leads
    • 4 Guide to success

    Module 12 — EARNING THROUGH ADSENSE & BLOGGING

    • 1 Introduction to AdSense
    • 2 Google sharing
    • 3 How to generate more money through AdSense
    • 4 Professional blogging

    Module 13 — ONLINE REPUTATION MANAGEMENT

    • 1 Getting Started with Online Reputation Management
    • 2 Creating online reputation
    • 3 Listening to Online Audience
    • 4 Establishing Reputation
    • 5 Responding to Crisis
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